Julie Morris- Mississauga and Oakville Real Estate Expert
July 19th, 2018 
Julie Morris

Royal LePage Real Estate Services, Brokerage

Sellers Tips

Sellers Tips

Presenting Your Home For Sale 
Julie Morris always provides a professional staging and design consultation. A detailed list is prepared with a time line based on the seller’s desired “move-out date.” Then a budget and a "who-does-what" plan is created.

In terms of work to be done, we can do as much or as little of it as you wish. Anything you do yourselves, saves money; anything we have to contract out costs money. We are happy to do many of the things at our expense as part of our service to you. In case of need, financing arrangements can be made. There is always a way to solve it!

Why are we making these recommendations? We like every listing to show at its very best. We have proven time and time again that a properly presented home sells faster and for more money. This is the one sure way to maximize your return on investment and minimize the disruption to the family. Too many homes are sitting unsold on the market; presenting yours as the best choice for buyers just makes good business sense.

What are will we setting accomplish with these changes?
We actually "undecorate" the house. We make it as neutral and de-personalised as possible with neutral colours of paint and the removal of as many things as possible. This way, potential buyers can visualise themselves and their personal belongings in the home and are more likely to see it as a "fit" for them.
We maximize the space in the house by removing as much furniture and as many items as possible. This helps buyers see the size and potential for the home and increases its value in their mind. We also add as much "perceived value" as we can as inexpensively as possible; for example, new light fixtures or other fittings can give a "new updated" look.
We address any repairs or suspicious items that would cause negative comment from buyers, agents, or home inspectors; these are things we notice that we don't want anyone else to see such as a broken step, a loose handle, a leaky faucet, or a dirty furnace.

We always clean and recommend power and steam washers and wood restorers.
We often paint, and usually recommend removal of wallpaper.
For curb appeal we recommend garden clean up and trimming back or removing overgrown shrubbery and adding colour in planters and gardens.
All light bulbs and plastic light covers should be in working (bright) condition.
All interior carpeting must be steam cleaned, but it is often our very strong recommendation that it be entirely removed and replaced by modern neutral- coloured carpet which will feel and look better and make a truly worthwhile impact. If it is past its lifespan and it looks like the biggest item on your list, that is also how it will be perceived by any potential buyer.
We can supply handymen, painters, electricians, etc. All of the work is under the direction of our designer and supervised by us.

Occasionally, one can see "For Sale By Owner" signs, and some owners think that selling their own home will not only save them money, but believe they have an advantage over the sellers that have their home listed by a reputable Real Estate sales professional. Before you decide to take on this very important and legally complicated process…remember not even most Real Estate Lawyer's recommend selling your own home yourself in today's market. Here are a few of the reasons why:

1. You are limiting your exposure to potential buyers (less than 10% of what a good real estate broker will generate) which theoretically means your home will take ten to fifteen times longer to sell on the market.

2. The longer a home is on the market the lower the selling price is. Why? Because most buyers think that if the home has not sold after this long... there must be something wrong with the home.

3. The selling/buying process begins AFTER the buyer leaves your home. Most sellers think that all it takes is for someone to see their home, fall in love with the great decor... and the offer automatically will follow. Remember that the buying process begins after they leave your home. If a real estate sales representative does not represent the buyer, and they are looking on their own…they usually leave the home and start to talk themselves out of the buying process. Real estate professionals are trained on how to overcome buyers remorse--a very common occurrence.

4. Because of the limited exposure you will very likely end up with a lower selling price. Remember, in order to generate the highest price possible for your home… selling means exposure. You need the maximum exposure possible, to generate the highest price possible.

5. Most buyers find it extremely awkward to negotiate or even to talk directly with sellers and therefore avoid FSBO properties.

6. Lack of negotiating experience and lack of pertinent information often will result in a lower selling price, or worse yet, a bungled contract and possible lawsuits.

7. The majority of qualified buyers are working with experienced real estate professionals.

8. Many serious buyers will pass by a FSBO home merely because they recognize that it is not in the real estate mainstream, this can some times make them wary.

9. As most local buyers now retain an experienced real estate sales person to represent them as their buyer-agency, you will probably be negotiating against an experienced professional.

10. Expected savings in broker's fees will also be greatly reduced if you offer a selling commission to entice real estate sales representatives to bring potential buyers.

11. If you are planning to use a Lawyer to help you negotiate the offer, then your lawyer's fees will be considerably higher.

12. Only real estate sales representatives have access to the up-to-date market information. News reports cannot approach the timeliness or specificity available to real estate sales people. Further, real estate sales representatives are involved in home sales much more frequently than the average homeowner is. This familiarity leads to a degree of expertise that provides an edge on negotiating and successful selling.

13. You only pay the commission to the real estate broker, if they successfully sell your home at the price you are happy with.

14. Accepting an offer is one thing, ensuring a safe and successful closing is quite another. Real estate transactions usually always have problems on closing. At times, expecting the Buyers and Sellers Lawyer's to fight it out or resolve the problems, can sometimes mean the deal is lost. This is the time that your experienced real estate professional, can be the most important. Your Real Estate professional can act as a great mediator. Lawyers MUST act only on their client's instructions and are not paid to negotiate.
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